Черновик
Книга $100M Leads
Новые потенциальные клиенты — это приоритет номер один. Всё дело в объёме.
3 категории трафика
- Бесплатные/ Естественные
- Связь с клиентами -- горячая/ холодная (имеил, телефон, встреча - человек с человеком)
- Информационные материалы - ютюб, тиктоки, материалы на сайте
- Платные
- Реклама - Ютюб, тикток, инстаграм
- Партнерские программы
- Лидеры мнений
- Заработанные
- Освещение в подкастах, блогах и прессе
Choose your level
- Level 1: No leads yet? Warm outreach
- Level 2: Have 10-20 leads? Warm and cold outreach
- Level 3: Have 100 leads? Outreach + make content
- Level 4: Have 1000 leads? Paid ads + optimize referrals
- Level 5: Have 10000 leads? Use at least 2 methods on multiple platforms
We want engaged leads: people who show interest in the stuff you sell.
traffic ->(leads)-> lead magnet -> sale
You have to give people something they want. The business that provides the most value wins. A lead magnet is a complete solution to a narrow problem. It's typically a lower-cost or free offer to see who is interested in your stuff
Is your free stuff too expensive? What is your opt-in rate? Let's aim for 30-40%.
- How much work is to get results from your free stuff?
- How much time and energy is required from them?
- Does your free stuff actually solve a big enough problem? A specific enough problem?
- Is your free stuff unique enough? Or is it generic?
- Is your free stuff packed in a way that your target audience understands?
The "I increase my prices every five" rule also adds urgency because prices actually go up. And if you're curious, you don't have to stop raising your price. Feel free to keep raising it by 20% every five until you find your sweet spot
- Lesson #1: Leads are your #1 priority.
- Lesson #2: Value is everything.
- Lesson #3: Is your free stuff too expensive?
- Lesson #4: Validate your pricing
Flo:
- проблема существует у большого количества людей(пол планеты потенциальные клиенты)
- люди активно ищут решение(большое количество конкурентов с большим количеством пользователей)
- решение лучшее на рынке и не дорогое
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