Черновик
Книга $100M Leads
Новые потенциальные клиенты — это приоритет номер один. Всё дело в объёме.
3 категории трафика
- Бесплатные/ Естественные
- Связь с клиентами -- горячая/ холодная (имеил, телефон, встреча - человек с человеком)
- Информационные материалы - ютюб, тиктоки, материалы на сайте
- Платные
- Реклама - Ютюб, тикток, инстаграм
- Партнерские программы
- Лидеры мнений
- Заработанные
- Освещение в подкастах, блогах и прессе
Choose your level
- Level 1: No leads yet? Warm outreach
- Level 2: Have 10-20 leads? Warm and cold outreach
- Level 3: Have 100 leads? Outreach + make content
- Level 4: Have 1000 leads? Paid ads + optimize referrals
- Level 5: Have 10000 leads? Use at least 2 methods on multiple platforms
We want engaged leads: people who show interest in the stuff you sell.
traffic ->(leads)-> lead magnet -> sale
You have to give people something they want. The business that provides the most value wins. A lead magnet is a complete solution to a narrow problem. It's typically a lower-cost or free offer to see who is interested in your stuff
Is your free stuff too expensive? What is your opt-in rate? Let's aim for 30-40%.
- How much work is to get results from your free stuff?
- How much time and energy is required from them?
- Does your free stuff actually solve a big enough problem? A specific enough problem?
- Is your free stuff unique enough? Or is it generic?
- Is your free stuff packed in a way that your target audience understands?
The "I increase my prices every five" rule also adds urgency because prices actually go up. And if you're curious, you don't have to stop raising your price. Feel free to keep raising it by 20% every five until you find your sweet spot
- Lesson #1: Leads are your #1 priority.
- Lesson #2: Value is everything.
- Lesson #3: Is your free stuff too expensive?
- Lesson #4: Validate your pricing
Flo:
- проблема существует у большого количества людей(пол планеты потенциальные клиенты)
- люди активно ищут решение(большое количество конкурентов с большим количеством пользователей)
- решение лучшее на рынке и не дорогое
LoopFlow
Do, Track, and Manage Repetitive Work
Do
Record What Your Colleagues Do
Mobile & Desktop
Add records about performed work using mobile or desktop devices.
Do the Work Using Automated Software and Devices
AI Workers
Use AI workers to handle repetitive tasks efficiently.
Automated Sensors
Automate routine work like temperature monitoring with sensors and cameras.
Track
Comprehensive Reports
Generate weekly, monthly, yearly, or even 40-year reports.
AI Predictions
Get insights and suggestions to improve assets or workflows.
Notifications & Alerts
Receive alerts when tasks fail or conditions exceed limits.
Manage
Workflows
Set up workflows for colleagues and streamline collaboration.
Knowledge Transfer
Simplify knowledge transfer to your team for better productivity.
Compliance
Ensure compliance with built-in tools for regulations and standards.
Diagram
flowchart LR
%% ==== FOCUS AREAS ====
subgraph UX_Focus["Focus: User Experience"]
direction LR
S1["Step 1: Create Preview Version
---
Goals:
• Good UX (as we see it)
• User profiles & journeys
• Convergent patterns → plan how to reduce code 10×
Output: Preview version
Important:
At this stage, the app will be rebuilt multiple times as we discover better patterns and clarify needs. Versions can be different from one another
"]
R1["Release preview to customers"]
S2["Step 2: Validate Preview Version
---
Goals:
• Good actual UX
Validation:
• Internal, Controlled, Uncontrolled
Output: Updated preview version
Important:
At this stage, the app will be rebuilt multiple times as we discover better patterns and clarify needs. Versions can be different from one another
"]
end
subgraph DX_Focus["Focus: Dev Experience"]
direction LR
S3["Step 3: Build GA Version
---
Actions:
• Use UX from preview
• Build design system & rewrite app
Goals:
• Maintainable
• Reduce code 10×
• Build tests & design system
Notes:
• Design system like shadcn & GOV.UK
Output: GA Version, design system
"]
R2["Release GA to customers
Switch off old control centre"]
end
%% ==== CONNECTIONS ====
S1 --> R1 --> S2 --> S3 --> R2